Eric Gay/Associated Press
The University of Texas announced Monday it is launching a program called LEVERAGE to help its athletes build their brands and monetize their names and images.
Last October, the NCAA decided to allow athletes to profit off their name and likeness starting in 2021 at the latest.
Michael V. Drake, the chair of the NCAA’s board of governors and president of Ohio State, said in October:
“We must embrace change to provide the best possible experience for college athletes. Additional flexibility in this area can and must continue to support college sports as a part of higher education.