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Zoek Marketing Gurus Explain How To Know When Your Site Needs An Upgrade
For business owners, managing an efficient, customer-focused brand can be a lot of work. With so much to tackle and oversee on any given day, maintaining an appealing, user-friendly website design often gets pushed to the back burner.
When that happens, your business website can quickly fall behind the times, putting a real strain on the customer experience and ultimately damaging your brand and your bottom line. In fact, 50% of consumers believe that website design is crucial to a company’s overall brand, demonstrating just how much an outdated site can impact the customer connection.
So, how do you know when it’s time to update your site?
The digital marketing gurus at Zoek Marketing share five quick questions to ask when considering a website refresh – and how to know when it’s time to call in the pros.
1. When was the last time you updated your website?
If it’s been five years or more since you updated your website, it’s probably time for a change. While your site won’t stop working after a few years, an older site generally shows signs you’re not taking advantage of the latest developments in technology, including those that can dramatically improve your site’s convenience and appeal. According to Zoek Marketing, updating an old site can provide a much-needed refresh that boosts the customer experience and breathes new life into your bottom line.
2. How does your site function on mobile?
Take a serious look at how your website appears and works on your phone. Does it operate in a similar way to the desktop site? Is it easy to perform all the standard site functions? If your mobile site could use a little work (or if you don’t have a mobile site), it’s time to update your website to a more mobile-friendly interface. Of course, you don’t have to try to figure this out alone. Zoek Marketing’s award-winning website design team works with you to design a mobile-friendly site that satisfies customers and delivers results.
3. Are your links up and running?
Ever navigate a website to research a new brand, only to be stopped in your tracks by one dead link after another? Ensuring the links on your site are live and pointing users to the right place is an essential part of regular website maintenance. While a few dead links can likely be fixed on your end, says Zoek Marketing, a series of dead links may signal an even bigger problem, indicating the time is now to overhaul your site and upgrade to something better.
4. Does your site provide secure transactions?
If customers can place orders and make payments directly on your website, it’s important they have a safe, secure environment to do so. Upgrading from HTTP to HTTPS protocol provides the extra layer of encryption needed to maximize security and ensure the best customer experience possible. If your website is currently operating with HTTP, says Zoek Marketing, upgrading your site should be at the top of your to-do list.
5. Do you have a fresh look?
Have a look at other sites in your niche. Is your site keeping up with the latest designs? Does it provide a better customer experience than the competition? If not, it may be time for a change. When customers research businesses and sort through their options, a fresh, appealing and user-friendly site website can be the key to standing out from the herd and attracting more customers.
Learn about the latest web design trends and what to consider as we head into 2022.
Could your business website use a refresh?
If so, our experienced Website Design team can help.